CBS sells out of ad time for Super Bowl (The Argus Leader)
LOS ANGELES - CBS didn't need a Hail Mary pass to unload its commercial spots in Sunday's Super Bowl after all. On Monday, CBS executives said it had finished selling commercial time for the upcoming NFL championship game between the New Orleans Saints and Indianapolis Colts. Despite the weak economy, CBS raked in between $2.5 million to more than $3 million for each 30-second spot, about the ...
VW Delivers Das Punch Line (AdWeek)
He's old, he's cantankerous -- and he's carrying a good deal of weight on his slightly stooped back. Charlie "Sluggy" Patterson , as he's been named, is the fictional character in an online teaser campaign introducing American consumers to Deutsch's new brand platform for Volkswagen.
Toyoda Hears Emulating Ford Necessity to Save Legacy (Update2) (Bloomberg)
Feb. 8 (Bloomberg) -- As Akio Toyoda struggles to salvage the decades-old bond with customers that made Toyota Motor Corp. the world’s largest automaker, he can borrow the playbook from a rival who learned how to obtain victory from defeat: Bill Ford .
Record Super Bowl Sell for CBS (Mediaweek)
Per Kantar Media analysis, CBS’ Super Bowl broadcast topped the previous high-water mark by 2 minutes and 45 seconds
Clydesdales, Cockatoos and Capuchin Monkeys Agree: 'No Animals Were Harmed'(R) in Super Bowl Ads (PR Newswire via Yahoo! News)
American Humane Association, the Exclusive Authority Behind the 'No Animals Were Harmed' End Credit, Verified Animal Safety in Super Bowl Commercials
Super Bowl Advertisers Stock Up on Celebrity (PR Newswire via Yahoo! Finance)
GreenLight , a global media licensing, talent negotiation and rights representation consultancy, today released the results of its GreenLight Ad Gauge for Super Bowl XLIV, revealing that more than 40% of TV commercials aired during the big game featured celebrities or pop music, a similar amount to the past two years.
Woven Paper Furniture Author at Chaucer’s (Santa Barbara Independent)
Design entrepreneur Janice Feldman celebrates release of new book.
StageTwoStrategies: Yessian Music (Crain's Detroit Business)
Yessian is a local icon in Detroit's advertising scene, but when automotive ad work began to decline, the company realized it needed to expand into other regions and markets.
'Days Of Our Lives' Star Dies At 95 (WJXT Jacksonville)
NEW YORK -- NBC says Frances Reid, who played matriarch Alice Horton on "Days of Our Lives" for four decades, has died in Los Angeles. She was 95. The network says Reid died Wednesday.
Coroner: Pneumonia, Drugs Killed Brittany Murphy (WJXT Jacksonville)
LOS ANGELES -- The Los Angeles County coroner says Brittany Murphy died from pneumonia but prescription drug intoxication was also a factor. The coroner released its results Thursday.